Novora
Niche & target audience
20/05/2017
Create live segments and target the right people for messages based on their behaviors.
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Health Brand – Rebuilding Reputation
A wellness brand selling natural supplements and nutritional products
About the project
A health brand was struggling with its online reputation due to a one-time fulfillment delay during a major sale. This incident resulted in a wave of negative reviews and blog posts, which began to dominate the first page of search results — discouraging potential customers and hurting DTC conversions.
- Challenge:
- Negative reviews and blogs affecting credibility
- Loss of customer trust and conversions
- Limited control over search results and brand sentiment
Results:
negativity suppression — 5 of 7 links removed
positive sentiment boost — growing positivity
sales recovery — after ORM intervention
new partnerships secured — 2 previously hesitant
With BHMarketer’s intervention, the health brand successfully turned its reputation crisis into a powerful opportunity. Our team not only suppressed unfavorable search results and restored credibility but also fostered loyalty and new partnerships — strengthening its position for sustained growth in a competitive industry.
- Restored credibility and customer loyalty in a challenging market.
- Enhanced search visibility by promoting positive stories and reviews.
- Recovered sales and secured new partnerships for ongoing growth.
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