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20/05/2017
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Fintech Startup – Investor Outreach & Credibility
A blockchain-based payment startup based in Europe
About the project
A blockchain-based payments startup in Europe was struggling to gain credibility and visibility as it prepared for its first funding round. Despite having a cutting-edge payment platform and strong technical backing, the company had almost no media presence. Investors were skeptical due to their lack of press coverage and visibility, which made it difficult to establish trust and secure meetings.
- Challenge:
- Limited media coverage and visibility
- Investor skepticism due to low credibility
- Difficult fundraising amid strong competition in the fintech space
Results:
media coverage — 60+ outlets
engagement growth — 7,500+ reads, 650+ clicks
investor interest — 3 meetings in 10 days
website traffic boost — increasing credibility and funding
With BHMarketer’s intervention, the payments startup successfully turned its visibility challenge into a powerful opportunity. Our team not only amplified their media presence and credibility but also opened doors to funding and strategic partnerships — setting them up for sustained growth in a competitive industry.
- Established thought leadership and credibility in a crowded market.
- Positioned their platform as a compliance-centric payments solution
- Attracted high-caliber investors and paved the way toward securing funding for their venture.
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