Novora
Niche & target audience
20/05/2017
Create live segments and target the right people for messages based on their behaviors.
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SaaS Company – Product Launch Buzz
A SaaS platform offering workforce analytics and HR tools
About the project
A client with an AI-powered analytics dashboard was struggling to reach enterprise clients through media exposure. They had no internal PR team and limited understanding of media outreach — making it difficult to position their launch as a game-changer in HR tech.
- Limited media reach and visibility
- No internal PR team or media expertise
- Difficult positioning their launch as an industry game-changer
Results:
media coverage — 5+ reputable publications
website visits growth — 1,000+ visits from press links in 10 weeks
positive media sentiment — strengthening credibility
Enhanced brand positioning
With BHMarketer’s intervention, the AI-powered analytics platform successfully turned its visibility challenge into a powerful opportunity. Our team not only amplified its media presence and credibility but also opened doors to enterprise clients — setting them up for sustained growth in a competitive industry
- Established thought leadership and credibility in a crowded market.
- Positioned their platform as a game-changer in workforce productivity.
- Attracted enterprise clients and paved the way toward securing new business.
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